Cambrian Mountains

Cambrian Mountains Initiative:

• Multi-agency partnership
• Public sector engagement – LAs, CCW, TPMW
• All have their part to play
• Each has range of different activities focused on Cambrian Mountains
• Other parties include Cambrian Mountains Society, National Trust

Cambrian Mountains brand:

• Inspired by HRH The Prince of Wales
• Developed to raise profile of area
• Also to add value to goods and services
• Brand includes watercolour by HRH
• Royal patronage invaluable
• Brand discipline important

CM Tourism Ambassadors Scheme:

• Initiated personally by HRH The Prince of Wales
• Focused on quality tourism
• Accolade for best practice operators only
• TAs as leaders and influencers
• Key to marketing Cambrian Mountains